The new paradigm shift active atom a2 is a powered bookshelf tabletop speaker designed to be used alone, as a leftright audio system or in stereo pairs with devices such as ipods and other music players, desktop computers, home dj decks, videogame consoles and so much more. Paradigms new brand for personal audio, pc and gaming products. What was unimpressive was the performance to dollar ratio. Paradigm unleashes the beast with its concept speaker line. Because their voice leans toward the fast and lean, something like piano can have less body than id ideally like to hear, as if the soundboard got shrunk. Sonos is well known as the king of the wireless speaker market. A paradigm shift very often happens when new technology is introduced that radically. Paradigm has offered something notable with the paradigm shift a2 bookshelf speaker. I bought them with the intention that they would serve as rear left and rights in a 5. I had created a number of marketing information products for professional service businesses and sold them successfully on my web site for several years.
A paradigm shift is a major change in the concepts and practices of how something works or is accomplished. Oct 11, 2010 65% of cmos stated that in the current economic climate, it is easier to secure organizational buy inon new mediasocial media programs than it was one year ago. Now well into its third decade, paradigm has firmly established the invaluable reputation of producing outstanding affordable highend speakers at a price. Clamping gimbaled wall mount brackets are the way to go for mounting this speaker if not used on a bookshelf. Paradigm defiance v8 subwoofer to see paradigms full line of products available to buy at stereo barn, please visit their website by clicking here paradigms website. Sure its packed with stateoftheart technology, the kind of stuff only found on speakers that cost much more. Dec 15, 2012 three steps to shift from solution selling to insight selling. These speakers are well made, sound great and they dont break the bank like so many other options, whos price is inflated due to the high cost of branding. Their monitor series is a popular series, many many people swear by them. Its always been the companys most affordable line, but its always been designed in the same nononsense, engineeringfocused style as the companys other speakers. Paradigm shift a2 vermillion red gloss powered speaker.
Paradigm speakers soundlab new zealand auckland soundlab. The focus of paradigm shift is to offer marketleading products while educating a new generation on the varying levels of sound quality so they can hear the difference themselves. At, youll find that we have a large selection of bookshelf speakers that will match the personality of your home theater system. Paradigm shifts marketing materials rather suggestively state, builtin input jacks. Paradigms new shift series of components are exactly that. As an enthusiast being given the opportunity to sample 7 unique bookshelf speakers in my home for an indefinite time period, i felt it only right to chronicle the experience. Business wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization. Paradigm shift will appeal to the ipod users, diehard gamers and everyone in between all ages, both sexes, says mark aling, director of marketing for paradigm. The monitor series of speakers from paradigm is now in its seventh generation. They both have volume knobs in the back so it was easy to listen to each speaker separately or in stereo.
Paradigm shift will launch their first speaker, the active atom a2 powered speaker designed to be used alone, as a leftright audio system or in stereo pairs with devices such as ipods and other music players, desktop computers, home dj decks, videogame consoles, guitars, keyboards or tvs the a2 can be used with any devices that have a 3. I put them on premiere stands which are also made by paradigm. You know paradigm builds the most powerful subwoofers and the new prestige sw and 2000sw are no exceptions. Jun 27, 2019 a paradigm shift is a major change in the concepts and practices of how something works or is accomplished.
Newer versions have weaker bass and the quality of the newer speakers has gone down. Paradigm just announced the paradigm shift active atom a2 powered bookshelftabletop speaker. Paradigm speakers nz the listening post christchurch and. Paradigm shift represents an additional focus to the company by providing more consumers access to the inherent possibilities for a better overall audio experience through paradigm sound. The paradigm shift is a great powered bookshelf speaker. If you get a chance to get any mark 2 series speakers, go for it. Praise for the paradigm a2 from the absolute sound a 2012 golden ear recipient, the paradigm shift a2 is more than just a cleverly named loudspeaker. Introduction to the paradigm signature inwall speakers. Bookshelf speaker shootout by alex datka introduction. Paradigm signature designer series inwall speakers. The paradigm shift pw 600s were a snap to set up in the playfi app and be recognized. Andrew robinson took on the shift a2, throwing all. I also love my self powered office speakers, paradigm s shift a2s. Push me, pull me the marketing paradigm shift wood.
Paradigm shift a2 in polar white gloss if there is an area where id ask more of the a2s than theyre ready to give it would be timbral density. Canadian company paradigm has made a name for itself over the past 20 years with affordably priced, highperformance loudspeakers. From meagre beginnings, paradigm has grown to become the performancevalue leader in the market. Shift a2 bookshelf speakers black pair and steel stands with fast shipping and toprated customer service. Paradigm shift will launch their first speaker, the active atom a2 powered speaker designed to be used alone, as a leftright audio system or in stereo pairs with devices such as ipods and other music players, desktop computers, home dj decks, videogame consoles, guitars, keyboards or tvs. The name active atom suggests that it would be an atom series 7 with an amp bolted to the back, yet while they are cut from the same cloth, the design is unique enough that it might have been named differently. Being the 2012 golden era recipient, shift series is one of the most ambitious paradigm products, for they emphasize on lifestyleoriented products, such as powered desktop loudspeakers, headphones. All three models are contained within paradigms new shift line.
Paradigm has been a longtime dominant high value speaker maker, designing, and manufacturing all their own components all in canada many other smaller makers buy offtheshelf parts like drivers. Many players, formally confident of what works, have found themselves set adrift on an ocean of doubt and ineffectualness. Their focus on providing the best in performance and value continually pushes the boundaries in speaker design. The shift a2, from venerable speaker maker paradigm, offers good sound and just as good looks in a desktop speaker than can be run solo or in pairs. Unfollow paradigm 3se to stop getting updates on your ebay feed. I found everything i wanted in a home theater when listening to jbl studios and klipsch ref speakers, however, im still new to the hobby. Paradigm shift a2 bookshelf speaker storm black satin 3.
Paradigm authorised dealer sa audioholics south africa. To paraphrase the scientific definition, a paradigm shift occurs when you encounter. With dynamic sound, superior build quality, attractive finishes and a unique configuration, these are enough to serve as anybodys priceless possession. Paradigm shift a2 active bookshelf speakers life style store. After showing off its concept 4f speaker series at ces, paradigm has unveiled a pair of new sound bars and the persona by paradigm series. I watched a movie and listened to music in a ht with paradigm studio 100s 5. Superior icp injectionmolded copolymer bass midrange cones. Paradigm shift a2 bookshelf speaker storm black satin. The studios in particular were a tremendous speaker they are probably still missed in the market by many folks. Compact, internally powered, and equipped with dsp bass management and enough backpanel inputs to connect to almost any source, this is what 21st century entrylevel high end is all about. The company offers most of its paradigm speakers in a few different finishes including black, black ash, cherry, and gloss.
I must say these are the best i have every heard an invested in. The new brand will target mobile music consumers and modern gamers with a focus on enhanced audio quality for products in four different categories including powered speakers, earbuds, headphones, and gaming headsets. Paradigm shift millenia compact theater system black. Shop great deals on paradigm home speakers and subwoofers. Paradigm shift pw600 premium wireless speaker black. Apr 20, 2012 paradigm shift a2 in polar white gloss if there is an area where id ask more of the a2s than theyre ready to give it would be timbral density. These include use with computers, tvs, music servers and portable. Jul 10, 2015 bookshelf speaker shootout by alex datka introduction. Speaker manufacturer paradigm has a wellearned reputation for making goodsounding and affordable products.
Push me, pull me the marketing paradigm shift wood street. Jul 30, 2012 paradigm has offered something notable with the paradigm shift a2 bookshelf speaker. The studios in particular were a tremendous speakerthey are probably still missed in the market by many folks. Bookshelf speaker shootout audioholics home theater forums. Surround processors power amps integrated amps tower bookshelf. From a technical standpoint, the paradigm shift a2 offers terrific value by combining all that a great passive bookshelf speaker offers with 50w of amplification, an active digital crossover with dsp, and unmatched flexibility that allows it to be used as a left, right, or mono speaker, as well as powering and housing an apple airport express. Polymer woofer with a diameter of 165 mm is made using proprietary micp technology. Eventually the term became meaningless because it was used to describe virtually any change in business models. The paradigm powered a2 speaker makes it possible with builtin input jacks for airport express, bluetooth and other wireless receiving devices, allowing you to connect to thirdparty wireless. The old ways of marketing push me the marketing paradigm is undergoing a dramatic shift. Conclusions about the paradigm shift a2 powered bookshelf speakers. Conclusions about the paradigm shift a2 powered bookshelf speakers reinforced by the fact that these fall under a new brand, the a2 was created with a different and new focus for paradigm.
One of the latest product lines is paradigm shift, a line of portable and. I put the shift a2 side by side with the active 20 as a stereo pair to compare. Founded in canada in the early 1980s, paradigm designs and manufactures all of its products from the. I should note that paradigms latest pdr series subwoofers are boasting a 0. These are fully powered speaker systems accompanied by the best bookshelf speaker, subwoofer, and other essential accessories. Paradigm understands that, for some shoppers, the look of the speaker is just as important as the sound. Two 612 xpal cones with overmolded art surrounds, 112. For best sound in mono use r or l switch setting, the mono setting m is a tad muffled. The paradigm shift a2 speaker can be used alone or in stereo pairs with ipods and other music players, desktop computers, home dj decks, and game consoles the a2 is. The chief marketing officer can drive his organization to pursue this approach, while the brand advertising team and performance advertising teams both have their own agendas that we would threaten. Paradigm is a world leader in the competitive high performance loudspeaker market. Paradigm and paradigm shifts were definitely broken by overuse in the 1990s.
These powered monitors sound as good connected to a laptop or portable music device as they do directly t. There are plenty of situations where good sound may be appreciated but where there is no need to go for broke and simplicity takes a front seat. The a2 is the first product in paradigms new paradigm shift line, which has. I am very satisfied with my purchase of the paradigm shift series millenia ct 2. Like i said, i owned three pairs of paradigm speakers over the past ten yearsall three were great and were impressive compared to anything near their price point. Paradigm is one of a handful of other companies making affordable yet highend loudspeakers. Dont get me wrong, plenty of marketers are still trying in vain to. Although marketing may have the same age as civilization itself, when talking about modern marketing as an applied art, the 1960s and 70s must be considered the beginning, in consumer markets where relatively lowvalued products were sold to mass markets using mass media. The a2 is definitely a small speaker, measuring a mere 11h x 6 58w x 8 78d, but it doesnt sound small, possessing an unexpected sense of stature and punch in the bass. The paradigm shift a2 speaker can be used alone or in stereo pairs with ipods and other music players, desktop computers, home dj decks, and game consoles the a2 is biamped, with one amp for.
The a2 had to be selfpowered in order for it to work in the many system contexts paradigm envisioned. The paradigm powered a2 speaker makes it possible with builtin input jacks for. If you have questions about paradigm products for sale, give us a call or stop by our showroom. Paradigm mini monitor v5 bookshelf speakers structurally, paradigm mini monitor v5 is a twoway system with a rear bassreflex port. Paradigm handcrafts high performance loudspeakers using audio technology that is backed by hard science and fundamental research. My hope is to share this so that especially new comers are given. Shift a2 bookshelf speakers black and bd1 bluetooth receiver with fast shipping and toprated customer service. On all three levels the a2 bookshelf speakers succeed.
Shop designeraudiovideos selection of bookshelf speakers with top brands like definitive technology, martin logan, paradigm and more. The new a2 is designed to be used alone, as a leftright audio system or in stereo pairs with devices such as ipods and other music players, desktop computers, home dj decks, videogame consoles and so much more. Paradigm s lineup of inwallinceiling speakers includes both the sa series v. Paradigm shift the awardwinning canadian speaker manufacturer launches paradigm shift and the new a2 powered speaker to reach a. Its the perfect time to upgrade your home theater system with the largest selection at. Paradigms lineup of inwallinceiling speakers includes both the sa series v. Sep 14, 2016 after showing off its concept 4f speaker series at ces, paradigm has unveiled a pair of new sound bars and the persona by paradigm series. When the economy slowed down, i sold fewer of these products.
When deciding to go with permanently installed speakers, one does not want to choose the wrong speakers. The traditional marketing paradigm although marketing may have the same age as civilization itself, when talking about modern marketing as an applied art, the 1960s and 70s must be considered the beginning, in consumer markets where relatively lowvalued products were sold to mass markets using mass media. Art embracing science the singularity of science, design, and technology reveals a new paradigm of audio performance. Unfollow paradigm speakers to stop getting updates on your ebay feed. For more than 30 years paradigm has set the standard for sonic excellence in every product category they offer. List of paradigm reference bookshelf speakers, user. Best powered bookshelf speakers 2018 sound obsessions avu. With patented innovations, proprietary materials, and inhouse canadian manufacturing, todays paradigm makes a bold, luxurious statement, bringing music and home cinema to life. Paradigms new brand for personal audio, pc and gaming. Paradigm home speakers and subwoofers for sale in stock.
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